Custom e-commerce solution for Bikebiz goes live!

Oleksii Prozhoha
June, 25


Project: Development of customized Magento-2 e-commerce solution from scratch
Technologies Used: Magento 2, Bootstrap CSS Framework
People Involved: 6 developers
Timeframe: 6 months

Prehistory to software development process

The online presence of Bikebiz brand has been long established at the time of their first contact with Skynix Ukraine. Starting in 1987 as a small second-hand bike dealer, Bikebiz quickly grew up to one of Australia’s leading bike retailers, and they seem to be at the top of their home market for many Australian-favorite bike brands.

The previous version of their website was running on an old and unknown yet fairly powerful platform. Since the first release of Bikebiz website, the e-commerce industry has dramatically transformed, and so did the Magento platform itself, allowing its users to benefit from multiple speed, security, and functionality improvements.

The company also required re-branding, a new logo and a vision that inspires customers to see the company in a new light.

Standard solution or custom e-commerce?

When you are running a web-store you want any required modifications to the site developed quickly and responsibly. You want a developer to spend as little time as possible and deliver results when you need them. Does that sound like too much to hope for?

We don’t believe it is and we’re here to prove that it can be done!

Just recently a team of IT professionals at Skynix Ukraine delivered a highly complicated e-commerce solution. To see what we mean, visit We believe you might find some features and ideas there that could help in your business.

Before going into detail, let us describe some core features of the site.

This store is a built-from-scratch Magento 2 Community Edition service. Magento itself delivers a high level of complexity with the capacity to be customized as needed to fit the most sophisticated customer’s needs. However, even with that capability, out of the box solutions are unlikely to meet 100% of your requirements. You always find yourself doing some typical customizations that an e-commerce solution might require: Magento 2 extensions installation, page styling, developing brands page, and landing page development.

Naturally, Skynix Ukraine was also asked to preserve, or rather replicate in Magento 2 certain features from the old platform:

  • Blocking standard Magento search function and implementing a quicker, better, personalized and more flexible Algolia Search API;
  • Installing the Chat feature to allow improved customer service;
  • Implementing Custom Collections system with its own logic for each category.

Magento 2 traditions: find yourself delivering custom service development

When it comes to something very specific, whether it’s your industry requirements or your customer’s particular vision, you may easily find yourself struggling.

For example, something like customization of standard layouts as part of developing some unique and brand new layouts. You may also need developing custom Magento 2 modules, themes, individualized console commands, and filters.

In this particular Bikebiz set-up, a “Make Model Year” product filter is worth to be mentioned separately. Modifying Magento 2 core in a way to create a dynamic and instant transition from a modal window to a product page requires not only expertise but also creativity.

There are some other special features built into this project Skynix Ukraine team is proud of. As an example here comes mega-menu development with a custom slider and product search form.

But the Single Sign In module is something that will impress even the most jaded developer:

Bikebiz has two websites: and The newly developed module works quite simply, which makes it a highly evolved application. When a user logs in on any of the listed websites for the first time he/she is automatically added to a second one having the same account name and some other account credentials. Additionally, when account information is edited on either of those websites the changes populate to the other site as well. This helps reduce the frustrating “forgot password” and “abandoned because of registration time” drop outs. As a result, the customer stays more involved and spends more time doing business on the web pages instead of logging in and establishing credentials.

What’s in it for a customer ordering such modified Magento 2 e-commerce solution?

After release Skynix Ukraine team enabled Bikebiz to simply benefit from the new features and improvements of Magento 2 platform:

  • Convenient, self-manageable Content Management System (CMS);
  • Numbers and numbers of useful, built-in Widgets;
  • Powerful Admin Side, enabling to manage sales, inventories, customer relations, financial activities and reporting quickly and efficiently.

So, if you have ideas but are looking for help working them out – reach out to Skynix Ukraine. You might be surprised to find that there is someone on the team who has already solved your problem or can quickly and cost effectively develop a creative solution.

About Authors:

Bogdan Kushlyk, Business Development Manager at Skynix Ukraine, contact at
Kristina Antypova, Marketing and Project Manager at Skynix Ukraine, contact at


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